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Unilever Makes Big Bet on Brazil
January 10, 2012
By: TOM BRANNA
Editor
With the goal of gaining more customers in all classes in the hair market in Brazil, Unilever made its biggest hair care move ever when it announced that it will spend $500 million to launch 80 products through December 2012. Givaudan created the juice for Natura’s Sr. N Cedro, which was named the best men’s scent in Latin America by consumers. The half-billion dollar investment includes advertising, R&D, innovation, marketing, logistics and human...
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